PRISM
Prism is a collective of poets, writers, and spoken-word performers. They organize events across the United States, performing and teaching writing, poetry, the creative process, and applications of these mediums on social issues.
I created the full brand for PRISM, leaning heavily on the contrast between organic and human-made textures. With a grounded and meditative leaning, and with splashes of disruption I created two colors palettes for PRISM, and a library of textural ‘outliers’ used to “throw-off” the seemingly calm nature of the brand.
”PRISM’s elegant, subtle yet strong Primary Palette and earth textures hum with earth, jewel, and neutral notes. Its well-designed architectural support provides a rooted footing - conscious of the ancient expression. While PRISM’s Misfit Palette and marks break the patterns of subtlety - disarranging and rearranging convention. It marks the hallowed walls with indelible scratches of vibration and unapologetic loud voices.”