MY LOWES

Art Direction and design
There was a need in the early days of MyLowes to establish its presence online. We chose to create a series of impacting and poignant web banners cleverly speaking to the solution MyLowes can be to many of the day-to-day struggles of the average homeowner.  MyLowes allows a customer to view their complete purchase history online, including purchases made through Lowes.com and in-store transactions. Many of our ideas went on to become print media and in-store signage. 

Lowes Home Improvement, Mooresville NC

LOWES.COM

Designed for Lowes.com then transitioned to manager of team. Worked alongside Lowes marketing teams and adapted seasonal and marketing requirements into a creative direction and design more adapt for communication and compliance for eCommerce.

Oversaw design and creative direction of Lowes.com homepage, event landing pages, mobile presence and email. 

Noteworthy: Partnered with Huge Brooklyn (App developer) and created brand and UI standards for Lowes App. Lead transition of Lowes.com from legacy platform over to Adobe CQ.

Brandon Willett - Art Direction, Production Manager, Design, Homepage and Landing Page UX
Kable Lyall, KC Preslar - Homepage and Landing page Design
Client - Lowes Digital