Sun Shop Landing Page

 

Holiday mystery offer motion asset for social

Belk

Lead and oversaw creative direction of all visual content for Belk digital properties (site, email, display ads, social media and motion graphics). Lead rebranding initiative for Belk digital and created digital brand guides. Partnered with UX on extensive improvements across site (notably being the landing page experience, mobile site ui and design overhaul, and clearance experiences).

Design: Brandon Willett, Sheri DePuy
Motion: Jack Bowman

 

Worked alongside director and created concept and final execution for Belk Seasonal Trend Landing Page.

Based off of print, photography and in store customer experience schedule I was responsible for developing style sheet for each promotional period. This ensured all digital properties (homepage, landing pages, email, social media, web ads) were in proper promotional and brand alignment and scheduling.

Belk Mobile App features as seen on Apple's App store